Trail runner cresting a mountain at sunrise
Crowdfunding · built for runners

Fund the miles.
Own the finish.

Startline is where the running community backs the races, gear, and athletes it actually loves. Tip a race director. Pre-order a shoe before it hits retail. One day soon — own a piece of the brand.

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Three ways to back

Not another Kickstarter clone.

Runners don't fund the same way strangers fund a smartwatch. Startline stacks three funding models on one campaign — from a five-dollar tip to a future equity offering, subject to partner approval.

$5 — $50
Tip

Chip in for the community

Buy the volunteer coordinator a coffee. Keep the aid station stocked. Small pledges, big karma.

$50 — $500
Pre-order

Reward-based backing

Lock in a race entry, a limited hoodie, or a first-batch pair of trail shoes before they hit retail.

Not available yet
Own

Equity, coming soon

Reg CF campaigns for gear brands and events. Back a founder, own a slice of the sport you love.

Campaigns

No verified live campaigns are listed yet.

Explore illustrative campaigns
For race directors & gear founders

Your community is your cap table.

Big platforms treat your race like a t-shirt drop. Startline treats it like the local institution it is — and gives your runners a real stake in whether it exists next year.

Apply to launch

Campaign drafts

Enter your campaign story, proposed rewards, goal, and deadline.

Running-specific discovery

Explore examples by geography, discipline, distance, and funding tier.

Launch-readiness checklist

Generate a personalized checklist from your campaign details.

Equity when you're ready

Equity transactions are unavailable until a regulated partner and approved offering are in place.

How it works

From idea to start line in weeks, not seasons.

  1. 01

    Apply in 5 minutes

    Enter details about your race, brand, or season.

  2. 02

    Build your campaign page

    Story, tiers, deadline, and preview.

  3. 03

    Launch to your runners

    Live launch is pending payment activation and verified campaign details.

  4. 04

    Deliver & keep going

    Plan fulfillment and updates before accepting pledges.

The Startline manifesto

The people who show up at 5 a.m. in the rain shouldn't have to beg strangers on the internet to fund the sport they love.

We think the running community is the highest-trust, highest-intent crowd there is. Startline exists to route that trust — and that money — where it belongs: to the race directors, the small brands, the coaches, and the athletes who actually move the sport forward.

FAQ

Questions before the gun.

  • Equity investments are not available. No broker-dealer partnership or approved offering has been confirmed.

Get on the start list

Ready. Set.
Launch.

Choose your role to explore the campaign setup or runner onboarding.

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